Collin County Home-Selling Guide — Deb Brown Group
A local, step-by-step plan for McKinney, Frisco, Prosper, Allen, Celina, Melissa & Fairview sellers.
1) Prepare Your Home for Sale (1–2 weeks)
Declutter & clean: Remove personal items, clear surfaces/closets (aim for 25–30% empty), deep clean kitchens/baths.
Quick repairs: Touch-up paint, caulk, tighten hardware, replace burnt bulbs, fix leaky faucets/doors.
High-ROI spruce-ups: Fresh neutral paint, mulch, simple landscaping, updated light fixtures.
Photo-first staging: Arrange rooms for photos (not just in-person). Prioritize curb appeal, kitchen, living room, owner’s suite, and the brightest space.
2) Set the Right Price (price to the payment)
Local CMA + absorption: Review McKinney/Frisco/Prosper comps by price band, condition, and DOM.
Price to the payment: Buyers shop by monthly payment. We align list price to the payment bands that unlock the most showings (e.g., $3,000/mo tier).
Search brackets: Position price just inside common online brackets ($450k, $500k, $750k, etc.) to capture more eyeballs.
If/then grid: Plan list-week, 14-day, and 30-day adjustments based on traffic, saves, and private feedback.
3) Market Your Home (launch week matters)
Pro photos + short video reel: Bright, consistent lighting; wide shots; 15–30s vertical reel for social and portal embeds.
Copy that sells: Lead with what buyers value: schools/commute, lot, natural light, storage, updates, outdoor space.
Everywhere your buyer is: MLS → Zillow, Realtor.com, Homes.com; Google Business Profile post; LinkedIn/IG/FB; agent email to top buyer agents.
Open houses & private tours: Use open houses early for exposure; schedule private showings for serious buyers.
4) Showings, Offers & Negotiation
Be easy to show: Approve wide showing windows in the first 5–7 days; keep the house “photo-ready.”
Read the offers correctly: Compare net (price ± credits/fees), contingencies, close date, rent-back needs, financing strength, appraisal gap language.
Negotiate the deal you want: Consider credits instead of repairs, preferred title date, or flexible possession to increase your net and comfort.
5) Closing Smoothly (title, inspections, signing)
Inspections & credits: Prioritize safety/major systems; use repair credits to keep timelines clean.
Title & payoffs: Confirm HOA, mortgage payoff, and any solar/liens early to avoid delays.
Final walkthrough & signing: Tidy the home, remove all items, and leave agreed inclusions. Review the closing disclosure, bring ID, sign, celebrate.
FAQs
- How long does it take to sell in [City]?
Most homes sell within 2–4 weeks when prepped and priced to the right payment band; luxury or unique properties may take longer. - What should I fix before listing?
Cosmetics first: paint, curb appeal, lighting, minor repairs. Save big updates for case-by-case ROI. - Do open houses still work?
Yes—as part of a launch plan. They increase exposure the first weekend and collect real buyer feedback. - How do you handle multiple offers?
We compare net and risk, then negotiate price, credits, appraisal terms, and timing to your goals. - Can I sell while buying another home?
Yes. We map timing/financing (bridge options or rent-back) to avoid double moves. - What are typical closing costs for sellers?
Vary by price and terms. Expect title, HOA/resale docs, and prorations; we include a net sheet up front. - What if my home needs work?
We can sell as-is or do targeted updates with the best ROI; sometimes a credit beats a repair. - How do I start?
Request a free valuation—you’ll get a pricing plan, make-ready checklist, and launch calendar.
